Solal Marketing Awards 2019 Sahiplerini Buldu
Uluslararası Alışveriş Merkezleri Konseyi (ICSC), 2019 Solal Pazarlama Ödüllerinin sahiplerini açıkladı! En iyi uygulamaların ve üstün pazarlama performansının bilincinde olan Solal Ödülleri, sektördeki kalitenin bir ölçütü olarak görülüyor. 2019 ödülleri, 22 farklı ülkeden gelen 164 başvuru yarıştı.
Kazanan projeler arasında 9 Türk’e de yer var.
İşte tüm kazananlar.
Brand & Tenant Partnerships
Altın
- “Life in a Box” at Rødovre Centrum in Rødovre, Denmark
Gümüş
- “The First Artificial Intelligence Christmas Tree” at CityLife Shopping District in Milan, Italy
Corporate Social Responsibility
Altın
- “Katowicka for Autism” at Galeria Katowicka in Katowice, Poland
Gümüş
- “Eco Hub” at Dolphin Shopping Centre in Poole, United Kingdom
- “For Our See” at Diagonal Mar in Barcelona, Spain
- “Givin’ Yard Sale Store” at Akmerkez in Istanbul, Turkey
Onur Ödülleri
- “#BeYourself” at Sint Jorisplein in Amersfoort, Netherland
- “Drop Your Perception” at Churchill Square Shopping Centre in Brighton, United Kingdom
- “IT Children Academy” at Espark Eskisehir in Eskişehir, Turkey
- “Jurassic Escape Rooms” at Espacio León in León, Spain
- “Read Me a Book” at Forum Bornova in Izmir, Turkey
- “Redefine Properties Innovation Challenge” at Redefine Properties in Johannesburg, South Africa
- “St. Enoch – Meeting the Needs of Autistic Shoppers” at St. Enoch Centre in Glasgow, United Kingdom
- “The Latest of the World” at La Fabbrica at S. Stefano di Magra, Italy
- “The World of Comics” at Manufaktura in Lodz, Poland
- “Together We Can” at CNCC in Milan, Italy
Customer Services
Gümüş
- “Friends” at Rødovre Centrum in Rødovre, Denmark
- “Garden Resort” at Centro Commerciale I Portali in Modena, Italy
- “Posnania #better2gether” at Posnania in Poznań, Poland
- “SOS Christmas Gift at Kringlan” in Reykjavik, Iceland
- “The Hub: Customer Service Designed for Men” at Wijnegem in Wijnegem, Belgium
Onur Ödülleri
- “Forum Algarve Free Shuttle Bus Service” at Forum Algarve in Faro, Portugal
Grand Opening/Expansion/ Refurbishment
Gümüş
- “Pink Party” at Rødovre Centrum in Rødovre, Denmark
- “You are a Star” at Centro Comercial Torrecárdenas in Almeria, Spain
Onur Ödülleri
- “IKEA MEGA INTEGRATION” at MEGA Yekaterinburg in Yekaterinburg, Russian Federation
Public Relations
Altın
- “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium
Onur Ödülleri
- “If Mothers Run Shopping Centres” at Forum Erzurum, Forum Kayseri, Forum Magnesia, Forum Mersin and Forum Trabzon in Turkey
- “Time Travel in Love” (10/20/30/40 Years Challenge) at Marmara Forum in Istanbul, Turkey
Special Distinction
Under 10K
- “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium
Innovation
- “Life in a Box” at Rødovre Centrum in Rødovre, Denmark
Strategic Marketing Activation
Altın
- “Area12 in A Day” at Area12 Shopping Centre in Turin, Italy
Gümüş
- “Discount Train” at Forum Gaziantep in Gaziantep, Turkey
- Repositioning Arena Mall to Transform Tenant Sales at Arena Mall in Budapest, Hungary
Onur Ödülleri
- “Once Upon a Time” at Rødovre Centrum in Rødovre, Denmark
Tactical Activation
Altın
- “Posnania Shopping Cardio Challenge at Posnania in Poznań, Poland
Gümüş
- “Change with Us” at MEGA Teply Stan in Moscow, Russian Federation
- “Forum Super League” at Forum Trabzon and Forum Kayseri in Turkey
- “Love to Share” at Marmara Forum in Istanbul, Turkey
Onur Ödülleri
- “Earn Points As You Spend At Gordion” at Gordion in Ankara, Turkey
- “Picnic en Ville” at Galeries St Lambert in Liège, Belgium